Middle-class in Asia is growth that makes an opportunity for the airline to attract more middle-class customers choosing air route for travelling rather than road or sea routes. As well as the ASEAN Open Skies Policy executes in 2008, there is no limitation for flights utilize the ASEAN region. It helps to increase more ASEAN route for more route points.
AirAsia has competitors of tradition airline in Asia Area such as Malaysian Airline, Philippine Airline, Thai Airways, Singapore Airlines, Cebu Pacific, etc. These airlines start to control and cut costs to compete with LCCs. Also, entrance of other LCCs threaten AirAsia too, for example, Jetstar, Tigar Airways, IndiGo, Scoot, etc. Meanwhile, outbreak of illnesses, disasters, terrorist attacks, flight accidents reduce investors and customers confidence. Instable fuel price also increases the operational cost.