Marketing calendars are used by the marketing staff, to organize what is planned for each day in the working year.
Digital and Physical Media –
E.g. Videos, adverts, posters, photos, leaflets, etc.
Adverts and videos can be found on TV, YouTube Vimeo and other video streaming websites. This means it’s seen be almost anyone if it has the right publicity. The same goes for photos and posters, they can be put anywhere on the web, can be put up on billboards, signs and leaflets. This advertising would be beneficial for companies.
E.g. Sales calls, Web calls/conference, etc.
Sometime companies ring the phones of their customers, use web calls, or even FaceTime and to try and make direct sales but this techniques isn’t that successful as most people don’t like getting sales calls.
Face to Face –
E.g. Talking to customers, asking them about competitors, etc.
Having knowledgeable people that know about the aspects of the products is a beneficial marketing technique as people will ask their opinions and will listen more to another person than a piece of writing. They also will tell you other shops may be selling it cheaper, or have better deals, and even might say that they aren’t as good as your company
E.g. Survey Monkey, In-store surveys, etc.
Surveys are normally used to see what could be improved upon maybe for a shop, website, products or even customer service.
Other Marketing Tools
Email Marketing – e.g. Mail Chimp
Mobile Apps – e.g. Facebook, Twitter,
Inbound Marketing – e.g. blog posts, social media content, e-books, etc.